OnlyFans announced a major sponsorship and content partnership with DAZN across a series of fight nights over the next year.
This past weekend in New York, OnlyFans was the official title sponsor and exclusive content creator platform for the fight between Devin Haney and Ryan Garcia.
Following this, OnlyFans will also be title sponsor across seven additional fights over the next 12 months.
“We are looking forward to collaborating with OnlyFans as a new partner,” said Pete Oliver, CEO Growth Markets and Global Head of Boxing at DAZN. “With over 150 fight nights a year, DAZN is the global home of boxing. With OnlyFans expansion into sports, and fight sports in particular, it is the perfect platform to partner with in order to push our fighters and content worldwide.”
DAZN’s OnlyFans page will now serve as its dedicated online fan club to share exclusive content from fighters as they compete.
As part of this partnership, individual fighters such as John ‘Scrappy’ Ramirez – who competed against David Jimenez this past weekend – will join OnlyFans.
John ‘Scrappy’ Ramirez added: “I am excited to join the OnlyFans team, starting at my fight against Jimenez. Together, we are a winning team!”
DAZN and OnlyFans will also partner to produce an exclusive new show for OFTV, titled ‘All Access’.
Keily Blair, CEO of OnlyFans, said: “OnlyFans has changed how athletes engage with their fans in the digital era. With so many combat sports athletes sharing exclusive content on OnlyFans, we have become the go-to platform for creators and fans of boxing, MMA and more.
“This flagship partnership between two global entertainment platforms, DAZN and OnlyFans, will level up the fan experience by offering exclusive content from events and access to behind-the-scenes insights from the athletes competing, as well as continuing to provide compelling monetisation options for fighters.”
